Infusion

Just back from the annual MATPRA travel-writing conference that always adds so much – so much paper, so many ideas, so much fun, so many notes from useful sessions on everything from social media to market diversity. Not to mention calories, connections, tours, trade news, and did I mention ideas?

I come back alert, refreshed, eager to plunge back in. We fret beforehand about time away from clients, and while there we check our phones and laptops – but maybe not quite as much as we planned to. There’s a lot to be said for focusing. I’ll do a better job for clients when I can focus solely on them, and I’ll do a better job for myself and these other contacts by paying them the attention that will make the most of what they’re offering here and now. Or there and then (sigh) … because I’m back at my desk. Alert, refreshed, eager to plunge back in, and with a pile of business cards representing terrific people to keep in touch with.

Copyright 2011 Ellen M. Ryan. All rights reserved.

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